FaceBot Dashboard & Analytics gives your team a clearer view of what is happening across marketing campaigns, communication channels, contacts, and sales opportunities.
Instead of checking separate tools for WhatsApp activity, email performance, campaign delivery, contact growth, and lead follow-up, FaceBot brings the most important operational signals into one workspace.
The goal is simple: see what is happening, identify what needs attention, and move directly to the next action.
What is FaceBot Dashboard & Analytics?
FaceBot Dashboard & Analytics is the reporting and operational overview for a FaceBot workspace.
It combines marketing activity, campaign outcomes, channel readiness, lead intelligence, and workspace activity into one month-based dashboard.
Depending on the features enabled for the workspace, the dashboard can include:
- WhatsApp campaign activity
- Email campaign activity
- Campaign delivery performance
- New contact growth
- Generated social content activity
- Lead quality and follow-up signals
- Channel setup and readiness
- Usage and capacity information
- Recent workspace activity
This makes the dashboard useful not only for reporting, but also for daily decision-making.
Why FaceBot Dashboard & Analytics matters
Marketing teams often know how many campaigns they launched but still struggle to answer more important operational questions.
For example:
- Were the messages actually delivered?
- Are campaign recipients failing or being skipped?
- Which channel needs configuration attention?
- Are important leads waiting for follow-up?
- Is the team generating activity but missing opportunities?
- Which campaigns should be investigated further?
FaceBot connects these signals instead of leaving them scattered across separate modules.
This helps teams move from reporting to action.
Dashboard overview
The main FaceBot Dashboard is organized around a selected reporting month.
Users can:
- Select a month and year
- Move between previous and next months
- Refresh dashboard data
- Review top-level KPIs
- Check marketing output trends
- Review operational alerts
- Check channel readiness
- Open related FaceBot modules directly
Analytics are generated within the current workspace, keeping the reporting context tied to the business being managed.
Understand your key marketing KPIs
FaceBot uses feature-aware KPI cards so the dashboard reflects the capabilities available to the workspace.
Depending on your setup, KPI cards can include:
WhatsApp Sent
See WhatsApp sending activity together with delivery-rate context.
Email Sent
Monitor email sending activity with supporting engagement information such as opens and clicks where available.
Campaigns Launched
See how many campaigns were launched during the selected reporting period and compare selected audiences with reached recipients.
Posts Generated
Track generated social content together with publishing states such as published, scheduled, and failed.
New Contacts
See audience growth during the reporting period alongside wider contact-volume context.
See daily marketing activity over time
The Daily Marketing Output view helps teams understand how activity changes throughout the selected month.
Daily trends can include:
- WhatsApp activity
- Email activity
- Social activity
- Contact activity
This is useful for identifying periods of high activity, quiet days, and changes in marketing output without relying only on monthly totals.
Use “Needs Attention” as an action list
One of the most useful parts of the FaceBot Dashboard is the Needs Attention panel.
Rather than showing only positive totals, FaceBot can surface operational issues that require action.
Examples include:
- Missing WhatsApp setup
- Email sender configuration issues
- Failed campaign recipients
- Rejected messaging templates
- Overdue lead follow-ups
- Other relevant workspace setup or execution issues
This makes the dashboard useful as a daily triage view.
Instead of asking, “What should I check first?” the team can start with the highest-priority items that FaceBot has already surfaced.
Check channel readiness before launching campaigns
FaceBot includes Channel Readiness information so teams can quickly see whether important marketing and communication systems are properly configured.
Readiness can include:
- WhatsApp Business
- Email Marketing
- Social Publishing
- AI Sales Agent
This is especially useful before large campaigns, because an incomplete connection or configuration problem can affect delivery or automation later.
Monitor usage and capacity
Where FaceBot features have plan-based limits or metered usage, the dashboard can show relevant usage and capacity information.
This gives teams visibility into available capacity before they reach a feature limit unexpectedly.
Review recent workspace activity
The Recent Activity area gives users a quick view of recent actions across the workspace.
This is useful for managers who want an operational snapshot without opening every FaceBot module individually.
Campaign analytics across WhatsApp and Email
FaceBot Campaign Analytics brings WhatsApp and Email campaigns into one reporting workflow.
The campaign overview can show information such as:
- Campaign name
- Channel
- Campaign status
- Selected recipients
- Delivered recipients
- Engaged recipients
- Failed recipients
Campaigns remain channel-aware, so teams can identify whether activity belongs to WhatsApp or Email.
Campaign statuses
FaceBot exposes operational campaign states so teams can understand what is currently happening with a campaign.
Status values can include:
- Pending
- Processing
- Verifying recipients
- Scheduled
- Completed
- Failed
- Paused
- Cancelled
This provides more useful information than simply knowing that a campaign exists.
Go from campaign summary to recipient-level reporting
When a campaign needs deeper investigation, users can select View report to open recipient-level reporting.
This allows teams to move from a high-level campaign result into the individual delivery records behind it.
Recipient reporting can include:
- Status filters
- Recipient search
- Verification information
- Failure or error context
- Send timestamps
- Delivery timestamps
- Failure timestamps
- Conversation or chat deep links where available
- CSV export of loaded report rows
Diagnose failed and skipped recipients
Recipient-level reporting is especially useful when campaign totals show a delivery problem.
Instead of seeing only a failed-recipient number, the team can inspect the underlying records and separate different causes.
Examples of recipient-level conditions can include channel-specific issues such as:
- Not WhatsApp
- Invalid recipient
- Suppressed recipient
- Queued
- Failed
- Sent
This helps teams distinguish contact-data problems from campaign or channel problems.
Lead analytics: move from marketing activity to sales action
FaceBot Dashboard & Analytics also connects marketing activity with lead intelligence.
The Leads workflow can surface indicators such as:
- Total leads
- Average AI lead quality
- Agent follow-up workload
- Urgent leads
- Unavailable demand
- Hot leads
This makes it possible to move from campaign performance into actual opportunities that need attention.
Understand which channel a lead came through
FaceBot leads can include channel tags such as:
- WhatsApp and Email
This helps teams understand how each opportunity is communicating with the business and which channel may be most relevant for follow-up.
Follow-up and urgency signals
Lead analytics are not limited to lead counts.
FaceBot also surfaces operational states related to what the sales team should do next.
This can include:
- Follow-up needed
- Follow-up contacted
- Overdue follow-up indicators
- Urgency signals
- Lead quality information
This turns analytics into a direct sales-action workflow instead of a passive reporting screen.
How to use FaceBot Dashboard & Analytics
- Open Dashboard: Select Dashboard from the FaceBot sidebar.
- Select the reporting month: Choose the month and year you want to review.
- Review KPI cards: Check WhatsApp, Email, Campaigns, Contacts, and other enabled metrics.
- Check Daily Marketing Output: Look for changes or gaps in activity across the month.
- Open Needs Attention: Resolve the most important setup, campaign, template, or lead issues first.
- Review Channel Readiness: Confirm that the channels needed for upcoming campaigns are properly configured.
- Inspect Campaign Performance: Compare WhatsApp and Email campaign outcomes.
- Open View Report: Investigate recipient-level delivery when a campaign needs deeper analysis.
- Review Leads: Move into the Leads workspace to prioritize urgent, hot, or follow-up-required opportunities.
- Refresh when needed: Use dashboard refresh to retrieve current operational analytics.
Example workflow
A sales manager opens FaceBot at the beginning of the day.
The current month is already selected, and the dashboard shows normal campaign activity but also flags failed campaign recipients under Needs Attention.
The manager opens Campaigns and selects View report for the affected campaign.
They filter the report to failed recipients and identify contacts that are invalid, suppressed, or otherwise unable to receive the campaign.
After reviewing the delivery issue, the manager returns to the Leads workspace.
Several opportunities show urgent or outstanding follow-up signals, including leads with WhatsApp and Email channel tags.
The team prioritizes those opportunities for follow-up before launching another campaign.
This creates one connected operational loop:
Dashboard → Issue Detection → Campaign Analysis → Lead Prioritization → Team Action.
Agency portfolio analytics
FaceBot also supports agency-level dashboard visibility across managed companies.
Agency workspaces can use a portfolio dashboard to review company performance and portfolio-level KPIs while respecting the visibility rules applied to private companies.
This gives agencies a higher-level view without replacing the individual analytics available inside each company workspace.
Analytics reliability and refresh states
FaceBot includes loading, error, retry, and stale-data handling for dashboard analytics.
If fresh data cannot be loaded immediately, the interface can communicate that state instead of silently presenting incomplete information.
Users can retry or refresh the dashboard when needed.
Best practices
- Start with Needs Attention: Resolve operational problems before reviewing vanity metrics.
- Use the same reporting period: Keep the selected month consistent when comparing dashboard KPIs with campaign results.
- Investigate failures at recipient level: Campaign totals tell you that a problem exists; recipient reports help explain why.
- Check Channel Readiness before large campaigns: Confirm the required WhatsApp, email, social, or AI setup before launching.
- Separate contact problems from campaign problems: Use recipient status and verification information to diagnose failures correctly.
- Use lead analytics for action: Prioritize urgent, hot, and follow-up-required opportunities instead of treating analytics as passive reporting.
- Pay attention to channel tags: They help the sales team decide whether WhatsApp, Email, or another existing communication context should be reviewed.
- Refresh operational dashboards regularly: Use current data when making campaign or lead-follow-up decisions.
Frequently asked questions
Does FaceBot Dashboard show both WhatsApp and Email performance?
Yes. FaceBot supports channel-aware campaign analytics for both WhatsApp and Email where those features are enabled in the workspace.
Can I change the reporting month?
Yes. The dashboard supports month and year selection together with previous and next month navigation.
Can I see why campaign recipients failed?
Yes. Recipient-level campaign reports can show status, verification, failure information, and relevant timestamps for loaded report records.
Can I export campaign report data?
Yes. FaceBot supports CSV export of the report rows loaded in the recipient-level campaign report.
Does FaceBot show lead analytics?
Yes. The Leads workflow includes lead-quality, follow-up, urgency, and channel-context information that connects marketing performance with sales activity.
Can I see whether a lead is from WhatsApp or Email?
Lead records can include WhatsApp, Email, or combined channel tags where applicable.
What is the Needs Attention panel?
Needs Attention surfaces operational issues such as channel setup gaps, failed recipients, rejected templates, or overdue lead follow-up so teams know where action is required.
Can agencies view multiple businesses?
Yes. Agency workspaces include portfolio-level analytics for managed companies while respecting applicable company visibility controls.
See performance and know what to do next
FaceBot Dashboard & Analytics is designed to make reporting operational.
It combines marketing activity, campaign delivery, channel readiness, contact growth, lead intelligence, follow-up signals, and recipient-level diagnostics so teams do not have to stop at knowing what happened.
They can move directly to the next action.
Track → Understand → Identify Problems → Act.